FAQs
Contact us
Belco

xBloom

Brew Beyond Boundaries

ISO14001ISO45001ISO9001
@xbloom_coffee
xBloom

The brand story

xBloom

Historical

xBloom is an innovative American brand specializing in the design of high-end coffee machines and personalized brewing experiences. 

Founded by coffee enthusiasts Richard and Rui, xBloom's mission is to democratize access to specialty coffee by offering devices that combine cutting-edge technology, refined design, and ease of use. The brand stands out for its modular and intelligent approach, allowing users to personalize every step of the extraction process, from grinding to brewing, according to their preferences.

xBloom has been recognized for its design excellence, winning prestigious awards such as the CES Best of Innovation 2023 and iF Gold Design Award 2025. The brand collaborates with renowned roasters to ensure exceptional coffee quality from bean to cup. Its commitment to innovation and quality has made it a key player in the specialty coffee world.

In summary

  • Creator Name

    Richard Xu and Rui Zhou

  • Year of creation

    2021

  • Head office

    San Francisco, United States of America

  • Manufacturing facilities

    People's Republic of China

  • Number of employees

    60

  • Partnership with Belco

    Since 2025

XBLOOM_1.jpg
XBLOOM_2.png
XBLOOM_3.png

CSR practice

xBloom works with manufacturing partners that undergo regular audits to ensure strong oversight and compliance with international standards. The production facilities are certified with ISO 9001 (quality management), ISO 14001 (environmental management), and ISO 45001 (occupational health and safety), demonstrating their commitment to process quality, environmental responsibility, and employee safety.

In addition, xBloom supports recycling initiatives specifically related to its products, helping to reduce waste and ensure better end-of-life management of equipment. Although the company does not yet have a formalized CSR policy, it takes a proactive approach to sustainability and continues to implement tangible actions to minimize its environmental impact

Certificates

ISO14001ISO45001ISO9001

Products to discover